With shared media becoming consumers’ most trusted advertising source, social content creation is becoming increasingly important. For businesses, Instagram, LinkedIn, Twitter and TikTok are the most common social media platforms for connecting with their target audiences via shared content. Following media trends and maintaining a professional front are important for businesses and brands. In order to stand out from the competition, content must be polished, innovative, original, and most importantly, organized according to the brand’s or business’s mission statement. These are a few tips for creating a strong social presence for businesses and brands on Instagram:
Number One: Establish A Specific Brand Color Palette.
A small range of three to four strong brand colors along with different hues based on the main colors can provide a more organized look on Instagram. Additionally, the color theme should not be random. A company that is based on plants, for instance, might want to incorporate a shade or two of green into its branding. Once a brand’s colors are established it makes creating content and sticking to a theme simple.
Number Two: Use Reoccurring Filters
Having a simple beige or tan-tinted overlay can give your content a more finished and polished presentation. Having a few different overlays strategically laid out can make your feed appear clean and consistent. Small, well-articulated details in content graphics catch the eyes of the consumers.
Number Three: Be Consistent
Sounds easy enough, unfortunately maintaining a professional appearance can be difficult with unpredictable consumer trends. Planning posts to auto-post on set days and times correlating with popular media usage times can elevate the level of professionalism. By producing more relevant content consistently, you can build your following and reach a larger audience.
Number Four: Use Hash-Tags Strategically
With the help of hashtags, you can be able to reach a specific niche market aimed at their interests. Consumer engagement can be increased by using hashtags, and you can connect with similar brands by using hashtags to build a broader audience. Instagram posts should only contain 4-6 hashtags that are relevant to the post. If you have too many hashtags, you can actually turn away consumers by overloading them. You should choose keywords that are suited to the promotion or advertisement you are trying to run. A company that sells hiking bags and accessories might use keywords like Nature, Outdoors, Camping, etc.
Number Five: Have Fun And Show Creativity
Finally, having an adaptive creative vision is key to bringing your brand to life! Don’t be fearful to step outside of your comfort zone and explore to bring innovative ideas to the table. When brand image and inventive minds collide the result is guaranteed to be grand!
