With shared media becoming consumers’ most trusted advertising source, social content creation is becoming increasingly important. For businesses, Instagram, LinkedIn, Twitter and TikTok are the most common social media platforms for connecting with their target audiences via shared content. Following media trends and maintaining a professional front are important for businesses and brands. In order to

“It’s all about the aesthetic!” is one of the biggest comments you hear today when it comes to branding and creating a name for oneself. While aesthetic is a widely used word and many understand what it means, it can be confusing to actually create one. When it comes to actually developing a brand aesthetic,

Public relations is intertwined within every field, especially service-learning. Service-learning gives students the opportunity to gain knowledge and experience related to their major while also helping their local community in the process. Katie McAdams, a recent Belmont alumn, shares how she used her passion for public relations while giving back to the community. understanding the

You’re an artist, a songwriter, a creative, all while being a student. You want to promote your brand and your work, but as it turns out, college requires a lot of time and money. That’s time and money that you don’t have to hire a professional team or invest in the newest application that “guarantees”

The past year has been hard on everyone. Especially college students. What started as an extended spring break, quickly turned into virtual classes and canceled graduations. After mandatory isolation came into effect, many students took advantage of the situation and focused on doing what they loved most. I got the opportunity to talk to two